ADVERTISING ON THE OMTA WEB SITE

Advertising on the OMTA Web site

The Ontario Massage Therapist Association (OMTA) operates two unique websites, each with a specific purpose and target audience: OMTA.com and RMTFind.com.

OMTA.com

OMTA.com primarily serves individuals who are:

Registered Massage Therapists
In educational programs to become massage therapists
Considering whether to take a massage therapy educational program
Looking to hire a RMT for their professional practice or spa.

Although some information is available about massage therapy for the public, most of this information is available on RMTFind.com.

Facts about OMTA.com

To suggest that OMTA.com is a very busy website is an understatement. Here are some statistics from 2008:

1,196,089 – the number of OMTA.com pages viewed;
2,255 – the number of members who visited
1,348 – the number of non-member customers who logged on to the site
98,836 – the number of times the 3603 people logged on to the site
60,852 – the number of searches conducted in our Career postings
60,937 – the number of times a career advertisement was viewed
4,027 – the number of times our Calendar of Events was viewed
9,585 – the number of times our educational programming information was viewed.

The power of Advertising on OMTA.com

In 2008, the OMTA had seven (7) companies place an advertisement on OMTA.com. A very small and select group of companies experienced a tremendous benefit from advertising with us:

288,647 – the number of times the ads were displayed on OMTA.com
41,235 – the average number of views per advertisement
24,596 – the number of times visitors clicked the ad to go to the website of the advertiser
11.5% - the average percentage of “click throughs”.

RMTFIND.com

RMTFind.com primarily serves individuals who are looking to find a Registered Massage Therapist close to them or who are looking for information about the benefits of massage therapy.

Facts about RMTFind.com

As a website that is used primarily by and provides benefits to the public, RMTFind.com is also an extremely busy website. The following are some statistics from 2008 about RMTFind.com: